Plain-language guides, tested playbooks and a weekly digest on AI search (GEO, AEO, AI SEO) for WordPress, Drupal, Shopify and headless sites. Made with love by Bowst.https://seowhat.now/https://seowhat.now/articles/seo-what-now/https://seowhat.now/articles/seo-what-now/Search is turning into answers. Here's what changed, what still works, and the five things to do first, whatever platform you run.Tue, 20 Oct 2026 00:00:00 GMThttps://seowhat.now/now/issue-0/https://seowhat.now/now/issue-0/8 things that changed in AI search this week.Tue, 20 Oct 2026 00:00:00 GMThttps://seowhat.now/articles/does-llms-txt-matter/https://seowhat.now/articles/does-llms-txt-matter/Lots of plugins and tools now generate an llms.txt file. Here's what it is, what the evidence shows, and our verdict.Mon, 19 Oct 2026 00:00:00 GMThttps://seowhat.now/articles/headless-sites-ai-crawlers/https://seowhat.now/articles/headless-sites-ai-crawlers/Most AI crawlers don't run JavaScript. If your headless or app-style site builds content in the browser, they may see nothing at all. Here's how to check in five minutes and what to fix.Sun, 18 Oct 2026 00:00:00 GMT