Articles
Explainers, guides and playbooks
Every article ends with a verdict and the steps for your platform. Playbooks are tested on real installs and dated so you know when they were last checked.
ExplainerVerdict: Do it now
SEO, what now? The plain-English guide to AI search
Search is turning into answers. Here's what changed, what still works, and the five things to do first, whatever platform you run.
AnswerVerdict: Watch
Does llms.txt matter? What the data says
Lots of plugins and tools now generate an llms.txt file. Here's what it is, what the evidence shows, and our verdict.
PlaybookVerdict: Do it now
Headless sites and AI crawlers: is your site an empty page to ChatGPT?
Most AI crawlers don't run JavaScript. If your headless or app-style site builds content in the browser, they may see nothing at all. Here's how to check in five minutes and what to fix.