guide
Preparing retail for agentic AI
Survey data on how shoppers use AI (64% have used GenAI to shop) and why machine-readable catalogs and live inventory matter. Enterprise retail focus.
Platform playbook
Shopify
Product data, Shopify Catalog and agentic commerce, explained for merchants.
For merchants, AI search is quickly becoming AI shopping. ChatGPT, Gemini and Copilot pull from product feeds and structured product data, and Shopify is building Agentic Storefronts and the Universal Commerce Protocol around that. Start with: complete, accurate product data (titles, variants, GTINs, availability) and a healthy Google Merchant Center feed.
Articles for Shopify
ExplainerVerdict: Do it now
SEO, what now? The plain-English guide to AI search
Search is turning into answers. Here's what changed, what still works, and the five things to do first, whatever platform you run.
AnswerVerdict: Watch
Does llms.txt matter? What the data says
Lots of plugins and tools now generate an llms.txt file. Here's what it is, what the evidence shows, and our verdict.
Resources for Shopify
guide
OpenAI shifts checkout plans in its agentic commerce strategy
Why OpenAI scaled back Instant Checkout and moved purchases to merchant apps. A useful reality check on agentic commerce hype.
docs
AI commerce at scale
Shopify's January 2026 announcement of Agentic Storefronts, Shopify Catalog for all brands and the Universal Commerce Protocol with Google.
docs
Enable llms.txt in Yoast SEO for Shopify
How to switch on llms.txt generation if you already run Yoast on Shopify. Free to do, so fine, but read the Ahrefs study before expecting results.