study
Why your site is invisible to ChatGPT and Claude
AI crawlers don't execute JavaScript, so client-rendered pages can look empty to them. Required reading for anyone running a headless or app-style site.
Platform playbook
Headless
Next.js, Astro, Nuxt and a headless CMS: make sure AI crawlers see more than an empty page.
Headless sites can be the best in class for AI search or completely invisible to it. AI crawlers generally don't run JavaScript, so anything rendered only in the browser doesn't exist for them. Start with: fetching your key pages without JavaScript and confirming the content, metadata and JSON-LD are in the raw HTML.
Articles for Headless
ExplainerVerdict: Do it now
SEO, what now? The plain-English guide to AI search
Search is turning into answers. Here's what changed, what still works, and the five things to do first, whatever platform you run.
AnswerVerdict: Watch
Does llms.txt matter? What the data says
Lots of plugins and tools now generate an llms.txt file. Here's what it is, what the evidence shows, and our verdict.
PlaybookVerdict: Do it now
Headless sites and AI crawlers: is your site an empty page to ChatGPT?
Most AI crawlers don't run JavaScript. If your headless or app-style site builds content in the browser, they may see nothing at all. Here's how to check in five minutes and what to fix.