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New to AI search? Read these three things first.
People still use Google, but more and more of their questions get answered by AI before they ever click: Google's AI Overviews, ChatGPT, Gemini, Perplexity and Copilot. Your site's job now has two parts. It still has to rank, and it also has to be the source those AI answers quote.
The good news: most of the work is the same good SEO you already know, done more carefully. The bad news: a lot of what's being sold as "AI optimization" right now is hype. We sort one from the other, and we show you how to do the real work on the platform you actually run.
01
Understand what changed
Why clicks are falling even when rankings hold, and what "GEO" and "AEO" actually mean.
SEO, what now?02
Skip the hype
Every trend gets a verdict: do it now, watch, or skip. Start with the decoder.
The jargon decoder03
Fix it on your platform
Step-by-step playbooks for the CMS you run, tested on real installs.
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