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SEOWhat.now

Topic

Fundamentals

What changed in search, what the acronyms mean, and what still works.

ExplainerVerdict: Do it now

SEO, what now? The plain-English guide to AI search

Search is turning into answers. Here's what changed, what still works, and the five things to do first, whatever platform you run.

Oct 20, 2026 ยท wordpress, drupal, shopify, headless

Resources

docs

AI features and your website

Google Search Central

Google's own guidance on AI Overviews and AI Mode. Short version: the same fundamentals apply, and no special AI files or markup are required.

guide

The AI Search Manual

iPullRank (Mike King)

The deepest free reference on how AI search works, in 24 chapters with a changelog. Dense and enterprise-leaning, so pair it with our platform playbooks.

study

Zero-click searches in 2026

Search Engine Land (SparkToro data)

68% of US Google searches ended without a click in early 2026. Useful context when traffic drops but rankings don't.

newsletter

SEOFOMO newsletter

Aleyda Solis

The best curated weekly roundup for SEO professionals, with strong AI search coverage. More technical than our digest, and worth both.

study

AEO vs GEO

Similarweb

Search demand for the competing acronyms. GEO is ahead, and both flattened in early 2026. Settles the naming argument with data.