Topic

Measuring AI visibility

Tracking citations, share of voice and AI referral traffic without a huge budget.

Resources

tool

Ahrefs

A free look at how often your brand shows up in AI answers. Pair it with a manual prompt list for anything you'll report on.

tool

DataForSEO

An API that estimates AI search volume per keyword with 12 months of trend. A modeled index, not real chatbot logs, but useful for choosing topics.

tool

HubSpot

A free check of how ChatGPT, Perplexity and Gemini see your brand, scored out of 100. Good for a quick baseline; the full report needs an email.

study

Scrunch and Scribewise

600+ marketers: 84% feel confident about AI search, 51% doubt their strategy, and 71% don't track AI share of voice. A useful mirror.

study

SE Ranking

AI tools send about 0.32% of all website traffic, up 16x since 2024, and ChatGPT sends about three quarters of it. Small but growing fast.

study

Seer Interactive

53 brands, 2.43B impressions. Being cited inside an AI Overview roughly doubles your click-through compared with not being cited.

study

Search Engine Land (SparkToro data)

68% of US Google searches ended without a click in early 2026. Useful context when traffic drops but rankings don't.