study
Does schema help you get cited by AI?
Adding JSON-LD to 1,885 pages produced no meaningful lift in AI citations. Keep schema for rich results and entity clarity, not as an AI hack.
Topic
Structured data
Schema.org, JSON-LD and entity markup: what it does for AI and what it doesn't.
PlaybookVerdict: Do it now
Headless sites and AI crawlers: is your site an empty page to ChatGPT?
Most AI crawlers don't run JavaScript. If your headless or app-style site builds content in the browser, they may see nothing at all. Here's how to check in five minutes and what to fix.
Resources
guide
Structured data with Schema.org: the ultimate guide
A thorough, well-organized schema primer with code samples and a priority list of types. WordPress-flavored and promotes Yoast, but solid.